How to Prevent PogoClick
Pogo Sticking is a user behavior pattern that is considered a negative signal for search engines. It happens when a visitor on an entry page or in the search engine results list clicks a level down, then immediately navigates back to the initial page.
To identify this click pattern, web analytics software and qualitative AB-Testing are the first clues. Specific segments can be set up to track pogo sticking for particular websites in Analytics.
If your website has an excellent bounce rate, but the users who arrive at your page are not satisfied with the information they find there, it is likely that they are pogo sticking. This can be a difficult problem to fix, but it is an important indicator of how well your content is meeting the needs of its visitors.
The best way to prevent this click pattern is to change your website's navigation structure so that users can always return to the homepage. This will help to increase your overall bounce rate and improve your ranking in the search engines.
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